t was a long and winding road to get to the point of Claudia and David Monaco starting their own shop. The two met while working at Vogue. Claudia was on the editorial team and David was in the art department learning layouts and typography under direction of the great Alexander Liberman. Indeed, from the beginning, they were surrounded by some of the most influential creatives of the time; the first time Claudia found herself alone on a set was with the great French actress, Isabelle Huppert. The photographer? Richard Avedon.
Within a few short years, at both Vogue and Vogue Paris, Claudia had worked on set with photography's most legendary characters: Irving Penn, Arthur Elgort, Francesca Scavullo, Albert Watson and Andy Warhol, among others. A foray into photojournalism trained her to edit under the proverbial gun. With the valuable combination of a highly refined creative acumen and an uncanny editorial eye, Claudia was once asked by Horst P. Horst to be his rep. Although she graciously turned down
the offer, the seed has certainly been sown. Meanwhile, David had moved on from graphics and design work to marketing and advertising. The change in direction helped him to cultivate an understanding of the delicate balance between being able to identify creative skill and marketing it. This would later become an invaluable cornerstone of the success of Monaco Reps.
With offices in New York and Los Angeles, in-house production, and a dedicated, savvy team of agents and staff, Monaco Reps provides comprehensive support to their artists. From portfolio and concept building, to exploring new marketing tools, the Monacos utilize their broad range of prior experience to help each of their artists to realize his own potential. While many agencies focus on already established talents, the Monacos often find themselves drawn to young, up and coming artists who are eager to make their mark in the industry. And inevitably, those artists greatly benefit from the wealth of knowledge and experience the Monacos and their dedicated team of agents and staff possess.
t was a long and winding road to get to the point of Claudia and David Monaco starting their own shop. The two met while working at Vogue. Claudia was on the editorial team and David was in the art department learning layouts and typography under direction of the great Alexander Liberman. Indeed, from the beginning, they were surrounded by some of the most influential creatives of the time; the first time Claudia found herself alone on a set was with the great French actress, Isabelle Huppert. The photographer? Richard Avedon.
